Amazon Ads at CES

AGENCY: Pinch Creative
ROLE: Art Director

At CES Las Vegas, we created an architectural oasis that offered respite from the buzz of the show floor while showcasing Amazon Ads and its affiliates. As Art Director and Graphics Lead, I developed a comprehensive design system spanning wayfinding, environmental graphics, and branded touchpoints throughout multiple choose-your-own-adventure rooms.

The space was designed for connection and relationship building, with each area featuring distinct visual narratives that guided guests through the experience. The activation culminated in an 'Amazon After Dark' concert featuring Ludacris, where I art directed a suite of custom animations that transformed the environment into an immersive evening celebration.

COLLABORATORS

Creative Director: Michael Brown
Design Director: Emily Kowzan
ACD & 3D Designer: Ina Kanaoki
Animation: Poolbar Studio
Photography: Eddy Fernandez