Abercrombie & Fitch

The Wedding Shop

AGENCY: Amplify
ROLE: Design Director

To celebrate the launch of Abercrombie’s one-stop-shop bridal line, our team took over the Goldwyn House in LA to create a multi-vignette experience highlighting A&F fits for each milestone of the wedding journey from the engagement party to bachelorette, honeymoon and every moment in between. Each occasion based collection showcased brand partners from Pinterest trends, BÉIS travel products and Rare Beauty to inspire guests around all things leading up to “I Do.”

Some of the experiential touchpoints included a build-your-own-bouquet station, glow up beauty bar, permanent friendship bracelet activation, champagne tower, and polaroid keepsakes among others.

COLLABORATORS

Creative Direction: Polly O'flynn
Interior Stylist: Rowena Auld
Photographer: Aleksandra Zagozda
Florals: Mallory with the Flowers