Axiology Beauty

Creative Director: Kelly Diaz
Senior Designer: Aly Dodds
Photographer: Tereza Janakova

Axiology beauty is a woman-owned vegan makeup company founded on the principle of "Bunnies Over Profits". They're known & loved for their signature line of Balmies – the world's first ever zero waste 3-in-1 crayon.

They reached out looking for a design refresh including a new suite of icons, homepage design and core style guide that would allow them to continuously evolve their brand.