Tubi at Cannes Lions, 2025

AGENCY: Amplify
ROLE: Design Director

Tubi returned to Cannes in 2025 with a bigger footprint, a new location, and an even bolder presence.

The brief: make lightning strike twice. Last year, we set the tone with Club La Croisette’s ’70s disco cabana. This year, the challenge was to keep Tubi’s irreverent spirit alive while dialing up the sophistication—less kitsch, more cutting-edge.

As Design Director, I set the creative vision, defined the brand identity, and led a team of 3D designers and stylists to push our cabana into new territory—an immersive experience pulsing with sonic vibrations and cultural reverberations.

The result? Club La Croisette 2.0: a space that felt both unmistakably Tubi and completely reimagined.
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COLLABORATORS

Creative Director: Heather McTavish
3D Design: Robert Panoissan & Roderich Hentringer
Photographer: Yana Yatsuk
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