Google Cloud
Next Showcase

PINCH
Creative Director: Michael Brown
Design Director: Emily Kowzan
Graphics Lead: Aly Dodds
3D Designer: Markus Boyton
Animations by Google Cloud Team

In a time of rapid change, Google is helping brands evolve their businesses to serve customers needs in the present and future. Playing off the idea of a vibrant, ever-changing city of the future–we worked with the Google Cloud team to integrate product and customer stories in a discoverable urban landscape offering something new around every corner.

Our city was reactive– set in motion through attendees interactions and full of playful moments that helped people to connect and learn about the latest AI innovations through the lens of Google products.