Google Zeitgeist

IN HOUSE TEAM: Google Events & Experiences
ROLE: Design Lead

Zeitgeist is Google’s annual, invite-only thought leadership conference, bringing C-level customers and global partners together for conversation, connection, and transformative ideas.

With the pandemic in full force, our team was pushed to rethink Zeitgeist for a digital audience—preserving its prestige, intimacy, and energy in a fully virtual format.

As Design Lead, I led the creative transformation: defining the visual identity, partnering with a developer agency to build an interactive website with live chat, and art directing an animation studio to produce the complete show graphics package. I managed the creation of premium at-home speaker kits and branded swag, and helped storyboard the show flow to weave visual storytelling into every program beat.

The result was a seamless, high-touch digital experience that kept the spirit of Zeitgeist alive and expanded its reach to a global audience.

USING DOODLES TO GIVE A HUMAN TOUCH

WE CREATED A LIBRARY OF 28 UNIQUE ICONS UTILIZING PLAYFUL SHAPES AND VIBRANT COLORS AS AVATARS FOR EACH ATTENDEE.

SWAG KIT

COLLABORATORS

Art Director: Liz Levin
Designer: Jessica Marak
Packaging Designer: Meryl Vedros
Developer: Active Theory
Animation: Not Real