JO'Bunsik:
K-Street Food by
Jongga & O'Food

AMPLIFY
Creative Director: Jo Kang
Design Lead: Aly Dodds
Photography:
Christopher Pierantoni (LA)
Kadeem Olijah (NYC)

Transforming Korean street food into a cultural phenomenon, we launched a coast-to-coast activation for global leaders Jongga and O'Food, with the mission to elevate Korean cuisine from the ethnic aisle into mainstream American food culture. We teamed up with viral chef Rob Li to reimagine traditional Bunsik (Korean street food) into bespoke creations that honored sweet, savory, and spicy K-street favorites.

As Graphics Lead, I designed the comprehensive visual identity spanning custom food truck wraps, environmental wayfinding systems, promotional signage, and branded merchandise.

The activation drew nearly 4,000 food enthusiasts across Los Angeles and New York City, serving 4,850 dishes and generating 2.1M social media impressions.