Motel Yahoo
at Cannes Lions

AGENCY: Amplify
ROLE: Design Director

Yahoo’s brand refresh made waves at Cannes with Motel Yahoo—an immersive destination where delegates could “check-in, log on,” and experience the brand in a whole new way.

Inspired by the motel archetype—a space for discovery, connection, and nostalgia—we reimagined it through a Yahoo lens. Drawing from the mid-’90s, when Yahoo helped shape the early internet, the space merged vintage web charm with modern marketing edge.

As Design Director, I worked with a team to define the creative vision, brand identity, spatial design, and led a team delivering environmental graphics, wayfinding, and signage that brought the entire experience to life.

475+

Strategic meetings
& engagements

800+

Clients & partners check-ins
for programming & events

700+

Delegate check-ins

1100+

Party attendees

COLLABORATORS

Creative Director: Michi Ohira
3D Design: Coleman Butts
Photographer: Aurélie Chantelly