YouTube Brandcast

IN HOUSE TEAM: Google Events & Experiences
ROLE: Design Lead


Since 2012, YouTube has hosted Brandcast, a spectacular live marketing event during newfronts aimed at brands and advertisers.

In 2020, Brandcast needed a socially-distanced makeover. Using a dynamic video-creation platform we were able to create the first ever customizable newfront. The result was Brandcast Delivered, a personalized, creator-hosted experience like no other. Viewers could personalize their newsfront like a pizza. Oh, and get a pizza.

3,500 completely customized shows, 77,000 minutes of personalized content, 26 participating countries.

PERSONALIZED INTRO VIDEO

AT HOME EXPERIENCE

COLLABORATORS

Art Director: Liz Levin
Designer: Christina Michelitsch
Animation: Entropico