Google Wonderful Weekends

Art Direction: Liz Levin
Design Lead: Aly Dodds
Illustration : Chris Anderson
Production: Optimist Inc.
Photography: Desmond Studio

Wonderful Weekends was a transformative 3-day festival in Chicago connecting 57 local businesses with their community, showcasing how Google Products can help families get more out of their weekend.

As Environmental Design Lead, I collaborated with our production agency to visualize every physical product activation—from scenic structures and environmental branding & graphics, swag & takeaways to comprehensive wayfinding & signage throughout Maggie Daly Park.

My scope encompassed material selection, furniture curation, and styling decisions that brought the festival environment to life. The activation became Google's highest-attended consumer event in Chicago, drawing 15,915 visitors in 2.5 days and generating 19.3M impressions."