Tubi Club La Croisette, Cannes Lions

AGENCY: Amplify
ROLE: Design Director

As Design Lead for the Tubi Cabana at Cannes Lions, I conceptualized and executed a vibrant 70s disco-inspired environmental design system that transformed Club La Croisette into a standout destination along the sparkling backdrop of Côte d'Azur.
 
Environmental graphics, custom record covers, wine labels, programming animations, and branded signage all infused Tubi's signature irreverent brand identity into a retro aesthetic, creating an immersive atmosphere that stood out amidst a sea of sameness along the Croisette.

The multi-functional space served as a dynamic hub for industry leaders, hosting packed panel sessions featuring multi-hyphenates such as Bozoma Saint John & Issa Rae, while providing a stylish retreat for business meetings and networking events. 

COLLABORATORS

Creative Director: Jo Kang
3D Design: Roe Goodman
Animation: Brian May