Wonderful Weekends

IN HOUSE TEAM: Google Events & Experiences
ROLE: Design Lead

Google’s Wonderful Weekends transformed Maggie Daley Park into a 3-day festival celebrating local Chicago businesses—and showing families how Google products can help them get more out of their weekends.

As Environmental Design Lead, I partnered with our production agency to shape every physical touchpoint of the experience: immersive product activations, large-scale scenic builds, environmental branding and graphics, curated swag, and wayfinding that guided guests seamlessly through the park. I also led material selection, furniture curation, and styling to create a cohesive, inviting festival atmosphere.

The result: Google’s highest-attended consumer event in Chicago history—15,915 visitors in just 2.5 days, 19.3M impressions, and a weekend that connected community and brand in unforgettable ways.

COLLABORATORS

Art Direction: Liz Levin
Illustration : Chris Anderson
Production: Optimist Inc.
Photography: Desmond Studio